Ferrari have been at it for years – not just making cars, but selling merchandise. In fact the Italian supercar maker made the equivalent of £289m during the 2012/13 financial year from merchandise – coming from shops and tie-in deals with companies like Hublot watches and Puma running shoes. It even allowed Babyliss to make a Ferrari hairdryer – surely the last thing a supercar owner is interested in?
Keen to cash-in of this hidden market, though, is British based (but VW owned) Bentley Motor Cars. And they are not doing it by halves either.
The new Bentley Canterbury bed costs a cool £15,000, while the veneered Bentley sideboard will require £22,410 from your wallet.
Appropriately enough, perhaps, the furniture is built in Ferrari's homeland by the Luxury Living Group. But while Bentley's Britishness is arguably a key selling point, the firm does not seem concerned that these rather Anglophile-looking items are made in Italy.
The range includes various other pieces, such as the Harlow leather chair, which will set you back £5,830. This fine looking sitting implement is decorated with metal buckles – which apparently reference "masculine style points".
In sum, the new furniture range “embodies Bentley’s emergence as a modern high luxury brand”, says the firm.
If you love Bentleys but can't afford the latest Continental GT, a Bentley bed or a Bentley chair, then you might just be able to save up for a Bentley leather iPhone holder – which costs just £50.
But what else could you buy with the money for, say, a Bentley Canterbury bed (£15,000)? You might purchase a brand new Beetle (£13,715), or 40 MALM Ottoman beds from Ikea (£375 each), or just maybe you would opt for 201 five-star car breakdown insurance policies from startrescue.co.uk (just £74.50 each). Now that’s what you call peace of mind behind the wheel…
Breakdown Cover from 
