[caption id="attachment_1903" align="alignleft" width="300" caption="Jaguar"][/caption]Having watched an interview on the BBC recently with Carl-Peter Forster, CEO of Tata Motors, I got the impression both himself and the company were keen to point out the very British credentials of their new super car, a £700,000 petrol electric hybrid called the C-X75 that promises to combine speed, luxury and sustainability (with a price tag that big I would hope so too). The engine will be designed and manufactured in the UK, as will the on-board control system. But the most exciting thing about the project is that another famous UK motoring firm –Williams F1 – will be helping them build the proposed 250 vehicles.
I suppose it is in the Indian company’s interest to ensure Jaguar cars retain their British identity, since this is perhaps one of the brand’s biggest selling points. Tata have certainly not been thinking small since they took Jaguar Land Rover over in 2008, doing a bit of vehicle recovery themselves by breathing life into the brand. In addition to the C-X75 they plan to release forty 'significant new products' over the coming five years. And with a budget pencilled in of 5 billion pounds, they have plenty to play with.
When I first heard about the notion of sports cars or super cars embracing hybrid or electric technology, I didn’t believe the world’s luxury car brands would be able to keep their image of ostentatiousness and flamboyance, whilst also helping the environment. But some of the new models I have seen have prompted me to change my mind. This effort by Jaguar, backed up by the geniuses at Williams F1, looks fantastic, and if it turns out to be as good as Carl Peter Forster suggests it is, Jaguar lovers the world over will be very pleased indeed.
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