The term vehicle recovery might easily have another meaning for Germany. Population wise, Germany is the largest country in Europe, so what happens there matters. And over the last year or so, many other European nations have been looking upon the Bundesrepublik with envious eyes – because no other nation has seen such exceptional economic growth. And one of the biggest reasons for this growth is its burgeoning export market, which itself is driven largely by its car manufacturing sector.
German cars have always had a very strong reputation for high build quality and reliability. But what people in Europe, USA and around the world really love about BMWs and Mercedes cars is the prestige they bestow on the owner. That said, Europeans and Americans are finding it hard to rub enough ha’pennies together to get the latest Audi or Porsche – but developing nations are only too happy to take up the slack – and then some. The Nouveau Riche of China and India simply love to demonstrate their success with a brand spanking new German auto.
While in Britain the word ‘manufacturing ’ seemed to have become something of a dirty word in recent years, the British government – along with many others around the western world – may well be wishing they had worked a bit harder to keep more heavy manufacturing within their borders.
Luckily, we still have some manufacturing left – and thankfully some of that consists of car manufacturing. Bentley, Rolls Royce, Aston Martin, Jaguar, Land Rover, MG, Mini – they all still exist and for the most part they are built in the UK – although none are UK owned.
The success of Germany’s car manufacturing industry is a glaring reminder of how much economic benefit manufacturing can provide, even in a fully developed country like Germany, where wages are high.
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