There are a few British brands that have impressed themselves upon the minds of Britons for decades, to the degree that generations of family members have become used to them. One might include Marmite, PG Tips and, just possibly, Vauxhall motors in this list. The firm began making cars in 1903 and was taken over by GM in 1925 - in whose hands it remains.
But all is not calm on the American car maker's board, and nor is it calm in Vauxhall's manufacturing facilities in Ellesmere Port and Luton. Vauxhall, together with Opel, its German-made sister brand (which largely produces the same models), made a loss of 472 million pounds. Not a good figure for any company.
So GM is looking for ways to reduce costs while increasing demand for their Vauxhall/GM branded products. The company already has facilities in less well-developed nations such as China and Poland, and it appears that if any German or UK plants shut, the work will be sent there.
Hiring British workers is no longer as cheap as it was in 1903, but there are other reasons for shifting manufacturing locations too. One of the biggest is being closer to the source of raw materials, which to a large degree are not found - or are no longer mined - in northern Europe.
But other cars are made in Britain - such as the Land Rover Evoque - so why not Vauxhall cars? It’s not as if Vauxhall cars require their owners to call for vehicle recovery any more than most cars. The answer is that Vauxhall cars simply aren't as popular as those from Land Rover, and don’t rely on being British-made as a sales point. In a nutshell, Vauxhall, Opel and their American masters need to come up with a car so wonderful that motorists from Inverness to India simply can't resist buying one.
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