The Evoque has got the motoring world all of a quiver, ever since its unveiling at the Geneva Motor Show last year. Some might say its departure from recent Range Rover designs is a bit of a risk. But has it paid off?
Anyone whose remotely followed the vehicle's progress will be aware that it's one of the most desirable off-road vehicles on the market, if not the most, as40,000 orders can't be wrong.
What's surprising, perhaps, about the Evoque is how its shaken off, to a degree, the more toffy-nosed, just-taking-the setter-out-for-a-run sort of image that has served Land Rover so well over the years. But the new image seems to be serving it even better. No longer the preserve of well-heeled middle class Home County dwellers, the Evoque (and indeed its predecessors) are being lusted after from Delhi to Shanghai, from Phnom Penh to Riyadh.
The Evoque in particular has also won over younger audiences and female audiences. Two changes that surely means Land Rover has successfully taken aim at where the new money is coming fromand it's not the UK, nor is it particularly male.
Sleeker, smaller and above all more fuel-efficient, Land Rover has created the Evoque without making it a car breakdown in the making. Long may it reign!
Breakdown Cover from 
