Jaguar Land Rover is to create 1,700 new jobs in the UK as part of a £1.5billion investment program.
A key focus of the firm’s new plans is a new chassis system built with aluminium, which will make vehicles lighter whilst maintaining strength.
JLR, which has been owned by Indian car giant Tata since 2008, wishes “to push the boundaries and redefine premium car ownership”, according the Ralph Speth, the company’s Chief Executive.
Speaking at the Frankfurt Motor Show, Speth also said: "Jaguar Land Rover is a business driven by design, technology and innovation and this investment and level of job creation is yet further evidence of our commitment to advancing the capability of the UK automotive sector and its supply chain."
The new technology will, it is hoped, form the basis of chassis for both Jaguar and Land Rover vehicles in the future.
Jaguar has given the motoring press an idea of the direction it is headed in, having unveiled the C-X17, a cross between a sports car and an SUV. Jaguar appears keen to cash in on the relatively new high end SUV market, dominated by Porsche, and its sister company, Land Rover.
With such high levels of investment, Jaguar should be able to build an impressive SUV, and one that won’t have their owners calling their car breakdown providers too often – such is the firm’s reputation for quality and reliability.
News of the investment will no doubt be welcomed by those in the car manufacturing industry and its suppliers. JLR has added 11,000 new posts to its workforce over the last three years.
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