The more people deny something, the more everyone tends to think that something is true. This may well be the case with British sports car maker Lotus, which has been vigorously denying that the firm's owners are thinking about putting Lotus into administration.
Malaysian car maker Proton bought Lotus in 1996, which was itself later acquired by DRB-Hicom - also Malaysian - earlier in 2012. It has been suggested that the parent firm could free itself from Lotus's debts by going into administration.
Lotus, based in Norfolk, has however denied this is going to happen.
A spokesperson at Lotus commented: "Despite various rumours in the media to the contrary, at no point has DRB-Hicom indicated to Group Lotus that they intend to put the company into administration and we welcome the opportunity to put that rumour along with incorrect speculation that production has stopped, that Dany Bahar is no longer CEO and that we are no longer involved in F1 to bed."
Concerns over the brand's future were not helped by the fact that Lotus F1 had ended its sponsorship with the Lotus Group earlier this month.
Back in October 2011, the government provided Lotus with £10.4m of funding, which was ear-marked for helping the firm expand its business and take on more staff. Now, however, that money looks rather more like the equivalent of financial vehicle recovery on the part of the government.
Time will tell if the administration rumours hold any water.
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