Would you buy a car after having viewed it on a big screen, and not in the flesh? Audi hopes you will, with its new digital car showroom venture. It recently opened the new showroom – without any real cars – in London’s Piccadilly area, with the aim of reaching more wealthy inner-city dwellers.
The main problem for Audi, and many other manufacturers, is that they have so many different derivatives of their main models that traditional showrooms no longer have the space to show them off. Several decades ago, most car companies would have been able to show off its entire range in a single show space.
Today, however, customers want more choice than ever before, and the digital showroom is one way car firms may be able to ensure they get it. Audi’s new digital showroom will display life-size cars on large screens, but will also use a range of other tactics to get their well-to-do prospective buyers through the door, including art displays, readings and round-table discussions.
How customers take to the new showrooms remains to be seen, but it certainly shows initiative on the part of Audi. Their new digital showroom follows the recent opening of a private jet showroom just up the road – on Hyde Park Corner.
So it seems that finding a high-end car showroom nearby will soon become as easy as it is to find breakdown cover – with new technology once again showing the way forward.
Breakdown Cover from 
